Fernando Rosales — Designer
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Domino's Pizza


Domino's Pizza
Brand Materials

As Art Director working on the Domino's brand, I designed and contributed to a variety of graphics, ranging from packaging to brand identity guidelines.

The updated Domino's brand relies heavily on typography and illustration. We worked directly with a scratch board artist for the visuals and collaborated with Monotype to create the custom font, Dominos Sans. Even with a typeface the design process called for precise type-setting and design details.